BRAND HOME BASE:
Insurance Plus
Welcome to your brand home base!
This is your one-stop-shop for all information, files, downloads, and resources connected to your new brand.
You, dear client, are the only person outside of the HDco team who will have password-protected access to this page. You may share your password with anyone on your team who needs firsthand access as well. But be careful – anyone whom you give the password will be able to view and download your brand assets.
Without further ado, let's get started!
YOUR FINAL LOGOS
You'll always be able to access the logo files you need quickly and easily from this page.
Below you'll find links to both your Full Color Logo and Brand Icon in multiple file types. We've also included special notes on file types below to explain the difference between PNG, EPS, and PDF files.
If you ever come across a different filetype or size that you need, please let us know! We'll be happy to send it your way.
RASTER FILES FOR WEB:
Raster images, like PNGs and JPGs, will pixelate if they're stretched too large. PNG (pronounced "ping" or "P-N-G") is the best filetype for displaying your logo on the web because PNGs are compressed using lossless compression and retain crisp edges. Additionally, the PNG filetype allows for either a transparent background, which JPGs do not support. You'll find both transparent backgrounds and white backgrounds below!
The PNG files below are suitable for any digital purpose if they are not enlarged beyond their original dimensions. Additionally, PNG files may be printed on inkjet or laser printers.
VECTOR FILES FOR PROFESSIONAL USE:
EPS ("encapsulated post-script") files are vector files, which means they can be made infinitely large or small without pixelating. However, EPS files should be used only for professional printing or design purposes where vector files are needed.
EPS
PDF FILES FOR PRINTING:
PDF ("portable document format") files are intended for professional printing purposes. This PDF file is saved in a CMYK colorspace, which means it is only appropriate for professional four-color printing and is not approved for digital or web display.
FINAL BRAND STYLE BOARD
Your final Brand Style Board pulls together all elements of the Insurance Plus brand, such as your final logo, final icon, brand color palette, brand typefaces, and inspiration photos.
Use your Brand Style Board to visually communicate the essence of the Insurance Plus brand.
Fonts
BRAND COLORS
These colors capture the spirit of your brand and are the only colors approved for use in branding materials.
Below you'll find the CMYK and hexadecimal equivalents for each of your brand colors. CMYK colors are values specified for the amounts of cyan, magenta, yellow, and black ink used in traditional four-color printing processes; you will use these CMYK values when working with a traditional printer. Hexadecimal colors (also called hex colors, hex values, or hex codes) are six-character "codes" preceded with a # that computers "read" to make colors appear on your screen. Use these hex values when specifying colors on the web or on a computer, like for specifying your exact brand colors in Microsoft Word, PowerPoint, or other software, or in web applications, such as customizing a Google Spreadsheet or Twitter profile.
Navy
C=86 M=69 Y=57 K=67
HEX #12232c
Pantone: 7547C
Royal Blue
C=85 M=56 Y=17 K=0
HEX #336ea1
Pantone: 2151C
Gray
C=0 M=0 Y=0 K=30
HEX #bcbec0
Pantone: Cool Gray 4C
Sky
C=54 M=20 Y=8 K=0
HEX #75accf
Pantone: 542C
Cloud
C=40 M=15 Y=6 K=0
HEX #96bcd9
Pantone: 644C
Powder
C=27 M=10 Y=4 K=0
HEX #b7cfe3
Pantone: N/A
Eggshell
C=13 M=5 Y=2 K=0
HEX #d9e4ef
Pantone: 656C
Insurance Plus 2023 Campaign
Brand Board
Illustrations
